Over the past few months I have been producing a new short film for Micklefield Hall to promote it as a wedding venue. Last Friday, as part of the launch of the promotional film, we set up a Micklefield Hall YouTube Channel and also added the new film to the home page of the Micklefield Hall website.
I was more than delighted this morning when, on meeting up with Anna and Jamie at Micklefield Hall, they told me that their phones had been much busier than normal with enquiries for wedding bookings for 2014 and 2015, many within a couple of hours of the film going live on their website.
With industry research showing that smartphones and tablets are fast becoming the most common web access device worldwide and that online video now accounts for 50% of mobile traffic, businesses of all sizes need to consider video as part of their approach to effectively engage with customers. Creating short films to focus on key marketing messages is now an affordable and accountable solution to this. If you would like to chat about how we could help your business grow using online video, please contact me.